MAM techniques can significantly reduce operational costs, improve efficiencies, and position for growth in a demanding market. Yet understanding how to financially justify new projects remains a challenge for many organizations. By undertaking a return on investment analysis, organizations are better able to understand the business case, identify where media asset management can provide the greatest impact to the business, and identify where business processes can be optimized. This paper illustrates through best practice examples ways to identify and prioritize areas of most promising return and build a business case.
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